ING has been an Academic Partner of the Cruyff Institute since 2005. ING and the Johan Cruyff Institute are both dedicated to investing in human capital by training and developing their students and employees to perform at the highest level. ING is a strong advocate of sport sponsoring as it firmly believes sport contributes to the development of people in general. In March of 2010, ING therefore extended its sponsoring contract with the Johan Cruyff Institute Amsterdam. For a 3-year period, ING will again be the academic partner of this institute, supporting it not just with money, but also by exchanging know-how via lectures and facilitating training venues.
Nick Jue, CEO, ING The Netherlands:
”We have basically the same objectives which is to train the best people to perform and to make sure that they can be successful both in life and in their career. We think we can learn from each other. We look at what makes sportspeople successful and sportspeople can look what makes a business successful. The combination is pretty exciting. We can learn a lot and I believe they can get a good feeling for business.”
Values ING and the Johan Cruyff Institute share are:
- Performance and setting stretch goals
- Educate people, learn from each other and always try to do better
- Discipline and respect
- Be responsible in everything we do
- Enjoy what we do
